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Great Monday is a business consultancy that builds brands from the inside out. We help leaders get their story straight and employees engaged, enabling companies to communicate their greatest business value to the world—today, tomorrow, and far into the future.

WHY WE DO IT

Passion doesn’t follow profit — it’s the other way around. Today, successful businesses place a premium on the contentment capital of their employees, customers, and communities. We envision a future where people are as excited to start the week as they are for the weekend.

HOW WE DO IT

We create brands from the inside out. How a company looks, talks, and acts is a direct reflection of it\’s internal culture. We make sure what\’s inside is caught up with what\’s outside so your brand can gain the momentum necessary to achieve your business goals. This is how we work.

WHEN WE DO IT

you might need us when: + you\’ve merged with another company + everyone is talking about a re-brand + you\’ve come out of stealth mode + the board hired a new CEO + three letters: I  P  O + you\’ve grown beyond 50 employees + your Mondays have gone bad  

ALIGN

Strategy is your north star. We position and structure your brand so your core purpose leads you, your organization, and your customers where you want to go. ••• Brand Strategy • Brand Positioning • Brand Architecture • Whitespace Analysis • Competitive Audits •••

LOOK

Outsmart the rational mind. We create compelling brand designs that speak to the emotions in ways words cannot. ••• Brand identity • Digital Product Packaging • Web and Mobile Experiences •••

ATTRACT

You are who you hire. We show you how to find the people who share your organization’s purpose and are motivated to get you where you want to go. ••• Employer Brand Programs • Recruitment Initiatives • Engagement Videos •••

TALK

Clarity is everything. We help you uncover what your brand will say and how it will be said so your message makes an impact. ••• Brand Messaging • Brand Voice • Corporate Storytelling • Brand Naming • Brand Language Guides •••

RETAIN

You’ve got a good thing going on. We make sure you hold on to your best talent so you can focus on doing your job, not interviewing. ••• On-Boarding Systems • Employee Handbook • Culture Interventions • Worksite Wellness Campaigns • Evangelist Development •••

ACT

We transform strategy into action by helping your employees connect their job to the company purpose. ••• Employee Brand Training • Social Media Planning • Branded Events • Brand Residency Programs • Brand Activation Strategy •••
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Josh Levine
Founder
As founder of Great Monday, Josh partners with business leaders to build and manage their brands from the inside out. He regularly speaks, writes, and leads workshops about the intersection of brand and company culture.
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Rachel Gold
Strategy Lead
Rachel leads strategy for Great Monday and is responsible for development of names, positioning, messaging, and brand stories. Rachel holds a MBA in Design Strategy from the California College of Art.
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Shawn Rosenberger
Design Lead
Shawn is a creative change agent specializing in emotive brand identity, package design, and extended business and consumer touch points.
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Emily Tsiang
Culture Lead
Emily cultivates creative communities and applies design principles to the employee experience. Most recently she managed transformational efforts aligning talent to business strategy at Cisco.

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  • Company Culture Control Panel

    The 5 Ps of Culture Management

    Josh presents at MX 2014 The ability to manage company culture in today’s rapidly changing workplace is the difference between industry leaders and losers. Because employee engagement is more important than ever before, managers must learn how to effectively lead … Continued

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    Contentment Capital

    Mirriam-Webster describes contented as feeling satisfaction with one’s possessions, status, or situation. But why should any CEO care one byte if her employees are content? Amongst all the hub-bub of business model innovation and the internet of things the bottom … Continued

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    Acquire and Thrive: 3 Rules to Live By

    Perhaps no news is good news, but when it comes to acquisitions it seems even if the market deems success, we hear the culture of the acquired was never the same. More and more it’s the talent as much as … Continued

  • morale_1

    Employee Morale: What Leaders Learn from Putin, Fitbit, and Game of Thrones

    The momentum of an organization is only as good as the morale of its people. When even patents fail to create business advantages for long, employees are the single most important asset, and it is leadership’s single most important job … Continued

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    Small Perks That Can Create Big Impact on Company Culture

    Not that long ago, if you asked employers what types of perks they offer their employees, they would probably mention things like 2 weeks of vacation time and a break room complete with a coffee maker and non-dairy creamer. These … Continued

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    Improving Company Culture

    YouTube Josh Levine, Co-founder of The Culture Lab in San Francisco tells us how companies can improve their culture, and shares the difference between startup culture and culture at bigger companies. RELATED RESOURCES What Most Companies Get Wrong About Culture … Continued