Sep 26, 2011
As companies look for ways to improve their reputation in an ever more difficult market, executives likely find themselves struggling with one of the most misunderstood, perhaps underutilized business tools around: Brand.
This series of whiteboard sessions explores some of the latest trends we’ve observed and programs we’re working on. it’s meant to help clients and colleagues explore the implications and opportunities of an accelerating market and the emerging tools we’ll need.
Please leave your comments or reach out to me directly—I look forward to hearing your ideas as well, these concepts are evolving and, of course, imperfect.