Mar 15, 2009 0
A inspiring classic—worth publishing again.
1. Outlaw PowerPoint. Write down your vision as a story — with a beginning, middle, and end — to clarify what must change first.
2. Don’t rely on words alone. Bring your thinking to life: Create an exhibit, use diagrams, prototype ideas.
3. Make strategy an everyday act. The creation and re-creation of strategy shouldn’t be a process that you undertake only when budgets are due.
Mar 15, 2009 0
A couple months into an already beat up 2009, and things are looking grim. What’s a creative entrepreneur to do? Earlier this year I chaired a panel for the AIGA called Design Through the Downturn, and the discussion surfaced some big ideas about the challenges—and opportunities—this new economy brings.
Opportunities? Yup, a number of people at the event observed that demand for creative services like design isn’t down, its just different.
There’s many ways demand will be different in the next few years, but here’s the one that might affect the creative businesses more than any other: a shift from artifacts to solutions. Read the rest of this entry »
Mar 13, 2009 0
Does Snickers understand marketing on the social web? Does its parent company, Mars? Read the whole article here.
1) “It’s the same old story – brand shirk the love of consumers in favor of control”
2) “Let’s face it – Mars, the parent company of Snickers, has been struggling to understand the web” Read the rest of this entry »
Mar 10, 2009 0
THE SEVEN RULES OF BRAINSTORMING (FROM IDEO)
1) Defer judgment
Don’t dismiss any ideas.
Any idea is a good idea, no matter how crazy.
Nothing can kill the spirit of a brainstorm quicker than judging ideas before they have a chance to gain legs.
Mar 5, 2009 0
Culture (from the Latin cultura stemming from colere, meaning “to cultivate”)[1] is difficult to define. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of “culture” in Culture: A Critical Review of Concepts and Definitions.[2] However, the word “culture” is most commonly used in three basic senses:
