As companies look for ways to improve their reputation in an ever more difficult market, executives likely find themselves struggling with one of the most misunderstood, perhaps underutilized business tools around: Brand.
This series of whiteboard sessions explores some of the latest trends we’ve observed and programs we’re working on. it’s meant to help clients and colleagues explore the implications and opportunities of an accelerating market and the emerging tools we’ll need.
Please leave your comments or reach out to me directly—I look forward to hearing your ideas as well, these concepts are evolving and, of course, imperfect.
Josh
Pre-profit Priority from Great Monday on Vimeo.
Forget value-added, today’s customer demands value first. Whether individual or corporation, they’re too smart to buy just because your Super Bowl ad said so. To get future customers you need to think about your pre-profit priority—building a community.
One Minute Mondays: Why work? from Great Monday on Vimeo.
Pretty much all Josh thinks about is how to help companies live their brand. Working with him, I get to hear a lot of gems and, I started thinking other people should really hear this, too. So (with my limited video skills) we decided to put this monthly video series together.
Enjoy this no-frills look at some of the thinking that goes on here at the office. First up, Josh wonders: Why work?
