Aug 11, 2010 0
Get Fired: A New Framework for Change, Part 1 of 4
“If staying on the cutting edge is critical to your business, here you’ll find insights for generating and implementing radical ideas that will make your company an industry leader.”
In the latest issue of Design Management Review, I co-authored an article with John Stone on building innovation into organizations. Now, in the first of a four part series I’m posting that article here.
Innovation, anyone? The Tipping Point. Inside the Tornado. The New, New Thing. You’ve probably read one of these books, or heard that you should. You’re not alone. Over the past 10 years, nearly everyone has boarded the innovation plane—at least in theory.
With all this talk about increasing value for customers and shareholders through innovation, why aren’t there more companies actually doing it, like Apple, or Google, or Virgin? The problem is not a lack of revolutionary ideas—it’s an inability to pick, package, and ship the revolution.
When a big idea strikes, people have serious difficulties making it happen. You can read all the curb-jumping, paradigm-shifting, out-of-the-box innovation books you can order, but it won’t make any difference until you take on the true challenge: bringing that new idea to market. Read the rest of this entry »
