|A CHANGE LEADERSHIP HANDBOOK
to engage, and indoctrinate employees
of influence in executive brand initiative.
|A VALUES DOCTRINE
to underscore purpose and foster autonomy
amongst senior managers and employees.
|A CONSUMER RESEARCH EFFORT
to help uncover and identify unmet needs.
|A CUSTOMER CULTURE SEGMENTATION
to ensure alignment between marketing and
product strategy groups.
|A COMMUNITY BUILDING STRATEGY
to drive organizational growth in
awareness and fiscal engagement.
|A BRAND COMMUNICATION PLATFORM
to train employees, vendors, and partners
in the value of a complex offering.
|A MUSEUM-STYLE EXHIBITION
to inspire brand-driven innovation.
|AN INTERNAL BRAND RESOURCE TOOL KIT
to empower global marketing communities.
|A PRODUCT NAMING STRATEGY
to help convey value and meaning.
|A BRAND EDUCATION WORKSHOP
to engage cross-silo teams.
|AN EMAIL MARKETING PROGRAM
to increase sales leads and awareness.